Snapdeal invested Rs. 200 crores in rebranding, unveiled new logo

Checkout new Snapdeal logo and read about their new campaign.

New Snapdeal Logo Image, CEO Snapdeal Kunal Bahl invested Rs 200 crores in rebranding

Eyeing an “aspirational India”, Snapdeal has invested Rs 200 crore in rebranding activities and also unveiled a new logo as the e-commerce major focuses on wooing the next 100 million potential online shoppers.

Snapdeal Co-Founder and Chief Executive Officer Kunal Bahl said:
There are 50-60 million online buyers in India currently and for e-commerce to become larger, the next 300-400 million people coming online would be very important... Things like discounts, fast shipping, functional benefits are already there, but going ahead, e-commerce brands will have to stand for something of a higher order.

With this new positioning, Snapdeal is focusing on the next phase of growth, engaging with the next 100 million online shoppers, he added.

The re-positioning by the company comes ahead of the festive season. Snapdeal, like competitors Flipkart and Amazon, is lining up offers to woo customers to shop on its platform. These companies are also ramping up logistics to ensure timely delivery of packages even at peak demand.

"The new positioning is focused on the aspirational India. It is about understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life as is expressed in the new brand identity — Unbox Zindagi," Bahl said.

"I think we have spent Rs 200 crore or north of that in the entire campaign," he said, adding that the overhaul is based on the insights of interactions of key members of its leadership team with existing and potential users in metros as well as cities like Guwahati, Bhopal, Rajkot, Nagpur, Madurai.

Snapdeal has done away with its blue and red logo, replacing it with a Vermello (red)-coloured box.

New Snapdeal Logo Image, CEO Snapdeal Kunal Bahl invested Rs 200 crores in rebranding


"Our delivery boxes will be in the shade of red, which we are calling Vermello. The new logo, with two arrows forming a box, conveys Snapdeal's journey as partners and enablers, indicating progress, onwards and upwards," he said.

The campaign has been conceived by Prasoon Joshi and his team at McCann while Shankar, Ehsaan and Loy have worked on the jingle.

COMMENTS

Name

A-Kay Aagaaz Agriculture Ajay Devgn Akhil Akshay Kumar Ammy Virk Amrit Maan Android Anushka Sharma Apps Army Automobile Avantika Awards Ayurveda B Praak Babbal Rai Badshah Beat Minister Bilal Saeed Blogger Tips Blood Donation Bollywood Books BoxOffice Collection BSNL Bunty Bains Business Cars Chemical Engineering Chrome Extensions Clash Of Clans Climate Computer Tricks Defense Forces Dera Sacha Sauda Desi Crew Desi Routz Didar Othie Documentary Download Dr. Zeus Education Emraan Hashmi Encoding Engineering English Songs Entertainment Farming Fazilpuria Filmfare Finance Funny Gaming Garry Sandhu Geeta Zaildar Gippy Grewal Girik Aman Goldboy Gurmeet Ram Rahim Hacking Happy Raikoti Hardeep Grewal Harish Verma Harshit Tomar Haryanvi Songs Health Himanshi Khurana Himesh Reshammiya Hindi Songs History HKNKJ Hollywood Honeypreet Insan How to HTML Ikka Inspiration Internet Tips Jaani Jassie Gill Jatinder Shah Jattu Engineer Jay-K Jenny Johal Jordan Sandhu Kamal Heer Kamal Khaira Kambi Kanth Kaler KRK Kulbir Danoda Living Lyrics Maninder Kailey Mankirt Aulakh Manni Sandhu Mannu Diwana Mass Transfer Master Saleem MD KD Mehtab Virk Mobile Movie Reviews Movie Trailer MSG Apparels MSG Products Music My Diary Neha Kakkar News Nimrat Khaira Ninja Open Letters Parmish Verma Pav Dharia People Pollywood Posters Prabh Gill Preet Hundal Preet Mand Product Reviews Punjabi Songs Raftaar Rakhi Sawant Randeep Hooda Religion Reviews Riddle Salman Khan Science Shael Oswal Shah Rukh Khan Shakira Sharry Mann Sheera Jasvir Short Films Sippy Gill Social Sonam Bajwa Sports Star Talks Sukh Sanghera Sukh-E Sundar Pichai Sushil Kumar Tanvi Nagi Tarsem Jassar Tech Terrorism Tony Kakkar Top List Tutorials TV Series Twitter Virus Solutions Wallpapers Wars Windows Tips Wrestling Writings Yoga YWF Events
false
ltr
item
Youth Voice: Snapdeal invested Rs. 200 crores in rebranding, unveiled new logo
Snapdeal invested Rs. 200 crores in rebranding, unveiled new logo
Checkout new Snapdeal logo and read about their new campaign.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuugYyG6yIEqancDBEaJrWnH5WVVut7qThm38pvRNxSgp0eIgCuKCNm8T3xYO9kqPoH7nQXUPTUeQFA2_SazRU5gMce4zMAr7XQNvsd3H0I3SicUfV0oWHWK_GVlCIsdcCWJNc5pgD2iM/s640/kunal-bahl-snapdeal.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuugYyG6yIEqancDBEaJrWnH5WVVut7qThm38pvRNxSgp0eIgCuKCNm8T3xYO9kqPoH7nQXUPTUeQFA2_SazRU5gMce4zMAr7XQNvsd3H0I3SicUfV0oWHWK_GVlCIsdcCWJNc5pgD2iM/s72-c/kunal-bahl-snapdeal.jpg
Youth Voice
https://www.ywfyouthvoice.com/2016/09/snapdeal-new-logo-invested-rs-200-cr.html
https://www.ywfyouthvoice.com/
http://www.ywfyouthvoice.com/
http://www.ywfyouthvoice.com/2016/09/snapdeal-new-logo-invested-rs-200-cr.html
true
7857785866171732330
UTF-8
Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy